February 3, 2005

"Lunkerville" Honored with Three Prestigious Sportsman Channel Awards.

Las Vegas, Nevada

Rockville Pictures is proud to announce that it's television program Lunkerville has won three top prizes at the 2004 Sportsman Channel Awards.

Viewer Favorite Fishing Show

Viewer Favorite Host (Mike de Avila)

Best Freshwater Fishing Episode (Lunkerville on Ice)

The ceremony was held at the Palms Casino Resort in Las Vegas, Nevada on January 28.

Lunkerville airs five times a week and anchors the Friday Night Fish Fry block of fishing programs on The Sportsman Channel (TSC). In the show, award-winning filmmaker Mike de Avila travels from town to town uncovering the secrets and rituals of everyday bass fishermen. Unlike most fishing shows, Lunkerville examines the time-tested techniques and secret spots favored by these local experts.

Lunkerville is a culmination of Mike’s two passions in life: fishing and filmmaking. His production company, Rockville Pictures, has made and continue to produce feature films with some of the biggest names in Hollywood. The company also won a national Emmy Award in 2001 for it's Public Service Announcement campaign for Maryland Public Television.

"We are thrilled that the viewers and industry professionals at TSC have embraced our show. It is an honor to receive such coveted awards and we look forward to producing creative and engaging outdoor programming for The Sportsman Channel in 2005 and beyond." said Host and Producer Mike de Avila.

"The recognition we've received has opened doors with sponsors and has really helped us take the show to the next level." said Producer Shannon Goldman.

Michael Cooley, Founder, President and CEO of The Sportsman Channel added, "TSC is pleased to air quality programming like Lunkerville. We look forward to a long and successful relationship with them."

Launched in April of 2003, TSC is presently available in 11.5 million broadcast and cable households and is the only channel that can claim a 100% all hunting and fishing program schedule. In the last three months, TSC has launched in 90 new markets and is available in 46 states including areas such as Dallas, Memphis, Denver, Kansas City, Atlanta, Baton Rouge and Cleveland. “Our goal is to be in all 50 states by the end of 2005,” states Mr. Cooley.

For more information on Lunkerville, visit and for The Sportsman Channel, visit

Media Contact:

Shannon Goldman,, 241 Centre St., New York, NY 10013 (212)925-0711 fax (212)226-1747

© 2004 Rockville Pictures, Inc. The "Lunkerville" name is a registered trademark.