Media Made Human

Lunkerville Media is led by Mike de Avila, creator of the long-running television series Lunkerville. With a specialty in authentic, unscripted storytelling, the company brings a real-people-first approach to corporate training, branded content, and documentaries.

Based in New York and certified as a NYS Minority-Owned Business Enterprise (MBE), Lunkerville Media partners with organizations and agencies to deliver creative production that’s audience-focused, on time, and on budget.

Mike deAvila Creative Director

WHAT WE DO BEST

Turn complex info into watchable content

Specializes in instructional and how-to formats that feel natural, clear, and never forced.

Make social media that works

Creates short-form content for platforms like TikTok and Instagram that drives engagement, educates, and entertains.

Work with real people

Experienced in capturing genuine performances and real stories from first-timers, employees, and customers - even those who’ve never been on camera.

Handle production from start to finish

Offers end-to-end production services: directing, shooting, editing, and scaling as needed. While keeping every project lean, fast, and professional.

WHERE YOU'VE SEEN OUR WORK

Emmy-winning PSA campaign

Maryland Public Television

Branded Content for Fortune 500 brands

Including Victoria’s Secret, J.Crew, and Empire City Casino

20+ Year TV series Lunkerville

Discovery Channel, CBS Sports, NBC Sports, World Fishing Network, Prime Video

Corporate & training videos

For clients who need instructional media that actually gets watched

STILL DOING WHAT I LOVE

Let's make something real

Whether it’s a fisherman in a rowboat, a warehouse worker in a safety video, or a small business owner with a story to tell; I know how to get real people to shine on camera. That’s always been my edge. And now, I’m applying that to every kind of video production.