South Bend’s Lunkerville Teams Up With Heroes On The Water

Feb 21, 2017


This season’s all new episode has series host ‘Mike D’ traveling to Lake Denmark, New Jersey, to fish with war veteran Justin Vail from the New Jersey Chapter of Heroes On The Water. The show will air Thursday, February 23 at 9 AM, and Friday, February 24 at 1 AM, 9 AM and 3 PM on World Fishing Network.

The South Bend brand is excited to continue its partnership with Heroes On The Water as it directly aligns with the brand’s core message: that fishing is an experience unlike any other, in that it combines an exciting sport and a tranquil natural setting, to provide a backdrop for lifelong memories with friends and family. As Vail’s firsthand account with Heroes On The Water illustrates, it’s precisely this kind of experience that has proven to be so useful as part of a treatment regime that helps veterans and their families reconnect and transition to healthier lives.

“Heroes On The Water is an incredible resource for our nation’s veterans,” explains Scott Griffith, Vice President of Marketing for South Bend. “They literally change the lives of those who have served our country, as this year’s episode dramatically illustrates. And the way they do it is through the simple experience of kayak fishing. It almost sounds far-fetched, but the truth is that this kind of fishing combines a positive and empowering physical experience with the emotional and spiritual benefits of being in a peaceful natural setting. The results speak for themselves: HOW has documented a 56% decrease in overall stress levels in participating veterans, as well as significant reductions in other combat-related symptoms like avoidance behavior and hyper-vigilance.”

“It made perfect sense for South Bend’s Lunkerville to revisit Heroes On The Water again in 2017,” said series host and creator, Mike D. “Viewers loved the show we did last season — the response was overwhelming and personally, it’s always an emotional and inspiring experience fishing with these guys. HOW deserves all the recognition we can give them.”

Through the remainder of 2017, check local listings for additional airings of this episode on CBS Sports Network, World Fishing Network and beginning in April, Destination America, as well as for information on the ever-expanding list of broadcast partners and regional affiliate stations, including Comcast Sports networks, Time Warner Sports channels and PBS stations.

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