FOR IMMEDIATE RELEASE


WFN: World Fishing Network Adds “Lunkerville” To The Lineup
North America’s Only 24/7 Fishing Network To Air Award-Winning Reality Fishing Show



New York, NY – March 27, 2007 -- Rockville Pictures Inc. and WFN: World Fishing Network are proud to announce that “Lunkerville” will debut on WFN starting April 5th at 9pm EST.

“When asked to be aired on WFN, we were delighted to make a deal. They have an amazing lineup of shows and are very serious about becoming a leader in sports programming” says Mike de Avila, host and co-producer of Lunkerville. “WFN complements our current broadcasters by brining us into more households in North America, especially Canada. And their Internet presence is significant, which is important to us”.

WFN is North America’s only network devoted entirely to fishing, airing popular programs such as Fishing with Roland Martin, Beat Charlie Moore, Classic Patterns and FLW Tour. They are also a popular on-line destination, at www.wfn.tv.

“Lunkerville is unlike any other show we currently air on WFN and we are excited to add it to our lineup” states Corey Russell, Sr. Director, Programming/Production. “Spotlighting the average bass angler combined with Mike D’s unique and outgoing personality creates an addictive fishing show and we feel that WFN viewers will agree”.

Three years ago, Indie film director Michael de Avila hooked his passion for story-telling onto his love of bass-fishing to spawn “Lunkerville”; a weekly fishing show that shuns fast-paced, pro-tournament competition in favor of “real people with real fish stories”. “I always wanted to cast my line at everyday, recreational bass fishermen”, de Avila says, “tell their stories, get to know their secret spots and special techniques”. Each week, host “Mike D” uses his compelling charisma to charm both guest and fish out of the water. In his signature laid-back manner, he reels in the camaraderie, the banter and the bass. And viewers are eating it up. The program has been voted “Favorite Fishing Show” three years in a row by viewers of The Sportsman Channel. For more information on the show, visit www.lunkerville.com.

WFN- World Fishing Network: Get Hooked
Get hooked on the only network dedicated 24-hours a day, seven days a week to every single aspect of fishing. WFN provides a daily escape for Canada’s 6 million recreational and sport fishing enthusiasts, with a programming lineup that covers all aspects of angling, in five distinct programming blocks. International Waters gives viewers an instant passport to adventure, featuring the world’s top fishing destinations. Ultimate Fishing is the home of competitive fishing in Canada, with coverage of the best tournaments and tours. School of Fish is an instructional and lifestyle block that appeals to fishing enthusiasts of all ages. All-Canadian Fishing features the best fishing shows from the Great White North, including Canada’s fishing icon, Bob Izumi. American Angling gives viewers access to some of the most popular programs from south of the border. WFN is home of the FLW Tour in Canada. Get hooked on-line at www.WFN.TV.

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For More Information, Please Contact:

Lunkerville:

Anthea Liontos
ALL PR Inc.
(212) 925-0711


WFN: World Fishing Network :

Shauna Gosevitz, Marketing Manager
Insight Sports Ltd.
(416) 593-0915 ext. 230
sgosevitz@insightsports.com