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FOR IMMEDIATE RELEASE


“LUNKERVILLE” TV SHOW WINS BIG AT AWARDS SHOW IN VEGAS
Fishing show chosen "Viewer Favorite" Second Year in a Row



Las Vegas, Nevada - February 15, 2006 – At the Third Annual Producer Appreciation Event hosted by The Sportsman Channel during the SHOT Show in Las Vegas, “Lunkerville”, the real people with real fish stories TV show, was awarded Viewer Favorite Fishing Show.

“Lunkerville should feel very proud of their award, especially in this category, as it’s the viewers who ultimately decide if any of the shows on The Sportsman Channel are worthy,” stated C. Michael Cooley, president and CEO of TSC. “Mike and his crew produce some outstanding footage with their travels, and the viewers are obviously responding.”

Mike de Avila, host and co-producer of “Lunkerville” adds, “We’re honored and very grateful to be chosen Viewer Favorite Fishing Show for the second consecutive year. It tells us the viewers really enjoy what we’re doing on “Lunkerville”, which works out great because we love doing it! And the folks at The Sportsman Channel have been terrific with their support of our show and commitment to the growth of the network.”

TSC staff selects award finalists from a host of viewer-submitted nominees in each of the 20 categories, who start voting on TSC’s website ( www.thesportsmanchannel.com ) months in advance of the ceremony. A panel of qualified evaluators then views every submission, and casts their vote. However, the “Viewer Favorite” category is a special award for producers as it’s chosen by the viewers themselves.

“Lunkerville” airs on TSC every Monday at 11:30 p.m., Tuesday at 3:30 p.m., Friday at 8 p.m. and Saturday at 6 a.m. EST. The Sportsman Channel (TSC) is the first and only television network dedicated exclusively to hunting and fishing programming 24 hours a day, seven days a week. Contact your local cable operator for the channel number, or to subscribe to The Sportsman Channel.

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About Lunkerville
When Indie film director Michael de Avila hooked his passion for story-telling onto his love of bass-fishing, he spawned the award-winning television show, “Lunkerville” (a Rockville Pictures production). Each week, host and co-producer “Mike D” uses his compelling charisma to charm both guest and fish out of the water. While most fishing shows focus on fast-paced pro-tournament competition, Mike D prefers to cast his line at the everyday, recreational bass fisherman, his secret spots and special techniques. In his signature laid-back manner, Mike D reels in the camaraderie, the banter and the bass. And sometimes, his guests even bite back. There’s never a dull moment on “Lunkerville”, the show that catches real people with real fish stories week after week.

About The Sportsman Channel

Launched in 2003, TSC is presently available in over 13.8 million broadcast and cable households on a full and part-time basis and is the only channel that can claim 100 percent hunting and fishing programming. The network has developed blocks of genre-specific shows, like “Friday Night Fish Fry” and “Monday Night Bow and Blackpowder” for the serious sportsman. For a program listing and to subscribe to their free publication, The Sportsman Magazine, visit www.thesportsmanchannel.com. The Sportsman Channel: All Hunting. All Fishing. All The Time.