Lunkerville Re-Signs with NBC Sports Network for 2013
Orlando, Florida – July, 2012 – The internationally syndicated television show Lunkerville has been invited back for a second broadcast season on the new NBC Sports Network in 2013. First asked to join NBCS as part of their inaugural outdoor programming lineup in January 2012, Lunkerville made the short list of fishing shows that will continue to air on the world’s largest sports network, reaching more than 80 million television households weekly on cable and satellite systems throughout the US.
“Lunkerville is a fun, fresh concept for a fishing show and we’re excited to see what’s in-store for next season.” says Jeff Macaluso, Senior Director, Field Sports & New Media Programming at the NBC Sports Network. “Mike D does a fantastic job as host and his easygoing style has a way of getting folks to open up and pulls the viewer in to the great fishing stories that exist in every town.”
“NBC Sports has 100% brand recognition and Lunkerville is now available in almost every home in the USA — we’re psyched!” exclaims Michael de Avila (aka, Mike D), Lunkerville’s creator, host and co-producer. “As a filmmaker, telling stories is what I do. Lunkerville has always been about the stories behind the people who have a passion for fishing, What’s great is NBC Sports understood who we were from the start.”
When Indie film director Michael de Avila hooked his passion for story telling onto his love of bass fishing, he spawned an award-winning reality television show, Lunkerville. While other fishing shows rely on fast-paced pro-tournament competition, host “Mike D” casts his line at everyday, recreational bass fishermen, traveling to their secret spots and sharing their special techniques. In his signature laid-back manner, he reels in the camaraderie, the banter and the bass. Shot with his filmmaker’s eye and touch, every episode is treated as a short documentary film. In 2009, Lunkerville earned a CINE Golden Eagle for documentary filmmaking; one of the most coveted awards in television. For more information on Lunkerville, visit www.lunkerville.com.
About NBC Sports Network
The NBC Sports Group announced on August 1, 2011 that Versus would be renamed the NBC Sports Network, effective Jan. 2, 2012. The move was part of a new strategy to bring all four tiers of the sports group’s assets — broadcast network, two national cable networks, 11 regional sports networks and digital — into a consistent framework of branding. The NBC Sports Network serves as a 24/7 cable platform for NBC Sports’ heritage of storytelling, best-in-class production and broad promotional power. NBC Sports reaches more than 80 million television households weekly on cable and satellite systems throughout the US.